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My background
includes copywriting and engineering skills. I hold a
Master of Science in Electrical Engineering degree and have worked at
high-tech international companies such as Siemens, Becton Dickinson,
Dräger Medical and Smiths Industries, where my responsibilities included
technical writing.
In an
engineering career spanning more than 25 years, I've probably written a
million words. |
I honed my copywriting skills through training at the
American Writers and Artists Institute, private tutoring with recognized
copywriters, copywriting seminars, and books.
How
will my copywriting and engineering skills help you?
The essential ingredient for writing persuasive copy is to
know your audience well. Having worked for almost three decades with
engineers, scientists, managers, administrators, and buyers, I know how they
make decisions, and what kind of marketing communication compels them to buy. In
fact, my duties included purchasing decisions for components, process
equipment, instruments, tooling, etc., including decisions for high-ticket
items.
Now, this "insider knowledge" helps me write copy that
entices technical (and often skeptical) professionals
to contact the
seller - exactly what you want to accomplish for your products or
services.
Coming from the corporate
world, I know how to be a valuable team player contributing to the success of a
project. When you hire me, you will work with a seasoned professional who
believes in quality, reliability, integrity, fast turnaround, and who gets along
with people.
So,
if you're looking for a copywriter who knows the high-tech world inside out,
contact me today
to discuss
your project at no obligation to you.
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my
white paper
"How to Use White Papers, Case Studies and
Articles to Sell High Tech"
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