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My
copywriting service will help.
I'll bring
you quality sales leads with compelling white papers, case studies and articles
- proven marketing tools for customer acquisition and retention.
How
will
white papers boost your lead generation?
Recent marketing research by MarketingSherpa, Zigzag and
KnowledgeStorm reveals that
72% of prospects
contact a company or reseller after reading a white paper. That's an
impressive response rate.
Indeed, in the today's
highly
competitive global economy
white papers are among the most
effective sales and marketing tools for driving complex technology
sales.
The reason for white papers' popularity is that they explain
benefits of complex technology in
a straightforward,
easy-to-follow writing style.
Saturated with data, facts, charts, illustrations, pictures, expert
opinions, references, white papers are especially valued by
your target
audience of
technical professionals.
In fact, in
recent years, white papers have outperformed sales guides, product
brochures, data sheets, newsletters, print ads and press releases.
White papers quickly establish the credibility of your company
and the position of the expert. They contribute to an enhanced
image of your organization. White papers help building
long-lasting relationships with your customers.
Your potential and existing customers use white papers as a
valuable resource for making informed purchasing decisions. After
reading a well-written white paper, decision makers won’t wait long
to contact you.
Realistically, you can expect an increase in email
and voicemail inquiring about your products or services. In fact, the
need for cold-calling your prospects will diminish.
Market
effectively with case studies/success stories
Like white papers, case studies are sought after by prospective
customers. Case studies are simply success stories from satisfied
customers about how your product solves problems. With real-life data,
case studies present the ‘before’ and ‘after’ state of affairs, so the
contrast demonstrates the advantages of using your product.
A case study
is a convincing document that immediately establishes credibility
with the reader, making them interested in your products and services.
Help
your business thrive ... with article marketing
Articles have been the workhorse of promotion and communication for
centuries, long before white papers and case studies were invented.
Articles are flexible and versatile lead-generation tools. And like
white papers and case studies, articles educate and persuade,
though in a different format. Published in trade magazines, specialized
journals and on the web, articles can generate significant exposure
for your organization. Articles are the third powerful marketing
tool that should be in the strategy of your successful marketing
campaigns.
Learn how to bring
more customers with this
white paper
Read the free copy of my
white paper
"3
Proven Marketing Tools That Will Boost Your Leads Generation."
Discover cost-effective promotional techniques that get results.
Use the form
on right to get your free copy.
To learn more about my
background and qualifications of the copywriter and engineer, visit
the Bio
page.
To discuss how I can help you to produce white papers, case studies
or articles that get results,
contact me
today.
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